ISA was founded in April as the first and only school in East Africa offering a ‘finishing school’ concept to college and university graduates getting into professions in the disciplines of Advertising, Brand Management, Public Relations and Digital Marketing. 
Their programs are informed and developed by industry experts, based on their observations of the gaps that need to be filled in order to get students well-fitted into the industry. The students therefore acquire the necessary practical skills and knowledge required to enter the job market, while developing essential soft and personal skills.
Since its inception, International School of Advertising has trained and placed over a 100 students They have a 98% placement rate and a 98% confirmation rate of students from interns to permanent staff. ISA has placed students in organizations such as Scanad, Ogilvy, Kimfay, Kempinksi, Saracen OMD and several others. The institute has also conducted in-house onboarding training for new entrants in marketing departments such as Safaricom, Stanbic Bank, Longhorn publishers and others.

ISA is endorsed and recognized by relevant industry associations and has a good standing and reputation amongst its peers.
Participant certification is endorsed by the Advertising Practitioners Association (APA), Chartered Institute of Marketing (CIM) and The Association of Public Relations Communication Management Firms (APreCom) The institute is focussed on the future value of its courses and is also in the process of getting government TVET and CBET accreditation. The range and dynamism of its courses aptly reflect that it is a hub for marketing, with a host of Master Classes, Short and Specialized Courses, Webinar Series, cutomised courses and attractive Online Events. ISA truly has its fingers on the pulse of the brands market of today and will impart this sixth sense to students who become a part of its family.